WhatsApp Business

Everything you love about WhatsApp, plus built-in tools for business. WhatsApp Business is a free-to-download app with built-in tools to help you work smarter, build trust, and grow your business — the same familiar messaging experience your customers already use every day, now shaped around the needs of a small business.

You get free calls and free international messaging, plus business features to help you do more with conversations. Work smarter and save time by letting the app do the work for you: send customers automated quick replies and away messages so you never miss an opportunity, use labels to quickly organize, filter, and find important conversations, and create a status to share an offer or news — and even take orders and payments in-app, where available, to create a great customer experience.

Build relationships and trust with a professional business profile on a secure platform, showing customers who you are and what you offer before they even message you. Sell more and grow by getting discovered, advertising, and making more valuable customer connections, turning everyday chats into repeat business and word-of-mouth recommendations.

Practical questions are answered plainly: the app is free to download and use, with a mix of free and paid features, and data charges may apply depending on your provider. Can you still use your personal WhatsApp? Yes — as long as you have two different phone numbers, your business and personal accounts can live side by side. Can you transfer over your chat history? Yes — when you set up the WhatsApp Business app, you can restore a backup from your WhatsApp account. And you can have a total of five web-based devices or mobile phones connected to your account, up to 10 with a subscription, so your team can keep up with customers from anywhere.