The Sims™ FreePlay

From the creators of The Sims comes a complete Sims experience on mobile. The Sims FreePlay lets you grow SimTown to expand your Sim community and create an entire town with your own style, personalities and dreams. Complete goals to earn Simoleons and pick up rewards along the way, keep your Sims happy, and watch them thrive as you help them live a fun and fulfilled life.

Customisation is at the heart of it. From head to toe — and floor to ceiling — you can customise every aspect of your Sims' lives, from how they look to how their homes are decorated and furnished. There is a particular pleasure in shaping a home room by room, then watching a Sim actually live in it, and in building a town that slowly starts to feel like your own.

Life, as ever in The Sims, is about people as much as places. Start relationships, fall in love, get married and have a family, and make lifelong friends along the way. A Sim's gotta work, too: start different dream careers, and even follow your Sims through their days at places like the Police Station, watching their working lives unfold alongside their home lives.

The Sims FreePlay is free to play, though you can choose to pay real money for some extra items, including random items, and advertising appears in the game. A network connection is required to play. It suits anyone who loves life simulation, decorating and storytelling — players who enjoy taking their time, building something personal, and checking in on a little virtual world day after day.